{
  "id": 15122058,
  "title": "Audi Launches All-New Q3 In India, ₹51.99 Lakh SUV Combines Digital Lighting With Nine Airbags",
  "url": "https://urgent.news/2026/10/17/audi-launches-all-new-q3-in-india-51-99-lakh-suv-combines-digital",
  "topic": "world",
  "section": "World",
  "published": "2026-10-17T03:55:19.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/business/audi-launches-all-new-q3-in-india-5199-lakh-suv-combines-digital-lighting-with-nine-airbags"
  },
  "original_language": "en",
  "account": "Mumbai: Audi India has introduced its latest compact luxury SUV, the all-new Audi Q3, priced at ₹51.99 lakh ex-showroom, marking an expansion of the brand's compact SUV lineup with features like quattro all-wheel drive, a redesigned exterior, and upgraded digital elements. The vehicle is locally manufactured at the SAVWIPL plant in Chhatrapati Sambhajinagar.\n\nOffering a choice of a petrol engine paired with cutting-edge lighting technology, cabin enhancements, and nine airbags, the Audi Q3 is set to captivate Indian markets. Alongside the 2.0-litre TFSI engine delivering 150 kW and 320 Nm of torque, enabling a 0-100 kmph acceleration time of 7.1 seconds, the quattro system utilizes an electronically controlled clutch to distribute power between the axles effectively. Progressive steering dynamically adjusts its ratio based on the steering angle, while Audi drive select tailors throttle, steering, and transmission responses to individual driving preferences and conditions.\n\nAudi's design language shines through with the new Q3, characterized by a wider and elevated Singleframe grille, tapered headlights, sculpted surfaces, pronounced wheel arches, and sweeping D-pillars that create an assertive presence. Buyers can choose from up to four selectable digital light signatures and three dynamic light projections. The rear features a slim light strip connecting the lamps, complemented by illuminated Audi rings and LED lighting animations.\n\nThe digital cabin enhances driving comfort, featuring a head-up display projecting speed, warnings, and selected driver-assistance information directly into the driver’s line of sight. The Audi virtual cockpit plus includes a surround reality display, offering a real-time, three-dimensional visualization of nearby vehicles and surroundings. Cabin features include three-zone air conditioning for customized temperature settings for the driver, front passenger, and rear occupants. A SONOS premium audio system with 12 speakers, a 420-watt amplifier, and virtual surround sound completes the auditory experience.\n\nSafety is prioritized with nine airbags, including a front-centre interaction airbag, ensuring comprehensive protection for occupants. Priced above ₹50 lakh for the locally assembled Q3, the introductory pricing positions the SUV with a focus on performance, digital lighting, and customizable cabin features, reinforcing Audi's commitment to innovation and quality in the Indian market.",
  "summary": "Mumbai: Audi India has launched the all-new Audi Q3 at an introductory price of ₹51.99 lakh, ex-showroom, expanding its compact luxury SUV offering with quattro all-wheel drive, a redesigned exterior and upgraded digital features. The SUV is locally assembled at the SAVWIPL plant in Chhatrapati Sambhajinagar. Its launch package combines a petrol engine with lighting technology, cabin upgrades and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}