{
  "id": 15116640,
  "title": "Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo",
  "url": "https://urgent.news/2026/10/17/why-depop-is-putting-music-at-the-center-of-its-marketing",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-17T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/why-depop-is-putting-music-at-the-center-of-its-marketing-collaborating-with-zara-larsson-and-olivia-rodrigo/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}