{
  "id": 15103519,
  "title": "Southeast Asia sees 25% of retail spending happen online",
  "url": "https://urgent.news/2026/10/17/southeast-asia-sees-25-of-retail-spending-happen-online",
  "topic": "world",
  "section": "World",
  "published": "2026-10-17T03:00:38.000Z",
  "source": {
    "name": "The Jakarta Post",
    "slug": "the-jakarta-post",
    "url": "https://www.thejakartapost.com/business/2026/10/17/southeast-asia-sees-25-of-retail-spending-happen-online.html"
  },
  "original_language": "en",
  "account": "A recent report reveals that 25% of retail spending in Southeast Asia now occurs online, with the e-commerce market projected to reach over $400 billion by 2031. This surge is driven by the increasing use of digital payments across the region. The E-commerce Payments Momentum Report 2026, based on a survey of 6,000 online shoppers from the six main markets, including a significant sample of 1,000 from Indonesia, highlights the rapid growth of e-commerce. Simon Torring, co-founder of Cube, notes that physical goods e-commerce sales in Southeast Asia will surpass $200 billion for the first time this year. Major platforms like Shopee, Lazada, and TikTok Shop have outpaced expectations, with year-on-year growth of over 33% in the first quarter of 2026, more than double the initial projections of 16%.",
  "summary": "E-commerce market in the region is projected to continue growing and reach over $400 billion by 2031.",
  "key_points": [
    "25% of retail spending in Southeast Asia now online",
    "E-commerce market projected to exceed $400 billion by 2031",
    "Physical goods e-commerce sales in region surpass $200 billion"
  ],
  "editors_take": "The rapid expansion of digital payments is transforming regional commerce, allowing major platforms to outpace initial growth projections and shift a significant portion of retail spending toward online channels.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}