{
  "id": 15094163,
  "title": "inDrive Commits N132m to Driver Reward Campaign in Lagos, Abuja",
  "url": "https://urgent.news/2026/10/17/indrive-commits-n132m-to-driver-reward-campaign-in-lagos-abuja",
  "topic": "world",
  "section": "World",
  "published": "2026-10-17T02:05:11.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/10/17/indrive-commits-n132m-to-driver-reward-campaign-in-lagos-abuja/"
  },
  "original_language": "en",
  "account": "Global mobility and delivery service provider inDrive has pledged over N132 million to a driver reward campaign across Lagos and Abuja, running from October 5 to December 16, 2026. The initiative aims to recognize drivers and enhance their experience on the platform. A total of 916 prizes will be awarded, encompassing two vehicles, four full academic-year school fee awards, 40 smartphones, 40 television sets, and 830 shopping vouchers. Winners will be chosen through six live-broadcast draws, with the two vehicles going to drivers who complete the most rides during the campaign. Drivers must reach the platinum tier, with each ride contributing to their entry count. More rides result in more opportunities to participate in the draws and win rewards. Timothy Oladimeji, Country Manager of inDrive Nigeria, emphasized the company's dedication to adding value for drivers and reinforcing platform principles. He stated that drivers have more control over their work, set prices with passengers, and retain more earnings through the platform's low service fees. This campaign complements inDrive's peer-to-peer model, which enables drivers and passengers to determine fares and allows drivers to keep more of their earnings. Downloaded over 400 million times, the inDrive app is the second-most-downloaded mobility app for the fourth consecutive year. InDrive operates in 1,065 cities across 47 countries, with a mission to positively impact the lives of 1 billion people by 2030 through its core business and impact programs.",
  "summary": "Omolabake Fasogbon inDrive, a global mobility and delivery services platform, has committed more than N132 million to a driver reward campaign running across Lagos and Abuja from October 5 to",
  "key_points": [
    "inDrive pledges over N132 million for driver rewards in Lagos and Abuja.",
    "916 prizes to be awarded, including vehicles, school fees, smartphones, TVs, and vouchers.",
    "Winners selected through live draws; top drivers win vehicles for most rides."
  ],
  "editors_take": "This substantial investment in driver incentives reinforces inDrive's peer-to-peer model by rewarding high activity levels to strengthen platform loyalty and driver retention in Nigeria's major urban hubs.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}