{
  "id": 1504008,
  "title": "Nature’s Sunshine (NATR) Lays Out a $1B Growth Target Amid Guidance Cuts",
  "url": "https://urgent.news/2026/08/17/natures-sunshine-natr-lays-out-a-1b-growth-target-amid-guidance-cuts",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-17T14:51:35.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/nature-sunshine-natr-lays-1b-145135828.html"
  },
  "original_language": "en",
  "account": "On August 6, Nature's Sunshine Products (NATR) reported its strongest second quarter ever, with net sales reaching $117 million and a gross margin of 73.7%. However, the company simultaneously lowered its full-year sales and profit guidance due to currency fluctuations and a decline in China sales. North America digital sales grew 26% year-over-year, with new customers acquired through the digital channel increasing by the same amount. Autoship subscriptions made up 36% of website orders, while social commerce jumped 177%. The digital business is on track to reach $50 million in sales by the end of 2026, just five years after its launch. Growth outside China, including Japan and Europe, also showed positive trends. Ruth Perkins, a finance veteran, and Janine Weber, a skincare brand expert, joined the company as CFO and North America President, respectively. Despite these accomplishments, China sales fell 20% in the quarter, leading to a revised full-year guidance range of $490 million to $500 million and EBITDA guidance of $48 million to $52 million. SG&A expenses rose to $44.9 million, with management expecting it to reach between $45 million and $47 million for the remainder of the year. The company acknowledged the challenges faced by its North American direct selling business, which is set for a major overhaul in early 2027. The stock's forward price-to-earnings ratio sits at 13.37, a modest multiple for a company aiming to double its sales. While NATR posted its best second quarter ever, its ambitious growth target is built on a weaker foundation than initially anticipated.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}