{
  "id": 1501073,
  "title": "Albertsons AI Assistants Drive Immediate 26% Basket Growth Among Early Adopters",
  "url": "https://urgent.news/2026/08/17/albertsons-ai-assistants-drive-immediate-26-basket-growth-among-early",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-17T14:41:18.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/news/artificial-intelligence/2026/albertsons-ai-assistants-drive-immediate-26percent-basket-growth-among-early-adopters/"
  },
  "original_language": "en",
  "account": "Albertsons Companies reported a 26% increase in basket size among customers who use its AI-powered shopping experience, according to a report by The Wall Street Journal. Jill Pavlovich, the senior vice president of digital shopping experiences at Albertsons, shared these findings. The company's AI assistant, which offers conversational search, recipe suggestions, and dietary preference matching, saw an immediate 10% rise in average order value for early adopters, as noted in the report. Pavlovich explained that the more comprehensive AI experience results in customers adding additional items to their baskets, preventing forgotten purchases. The grocery retailer launched AI-driven experiences like Ask AI, Plan AI, and Buy AI over the past 18 months, but they are now being integrated into a single conversational assistant. This assistant aids shoppers in locating products, discovering related items, and creating shopping lists, Pavlovich said. AI integration is one of four key areas where Albertsons is investing, alongside merchandising intelligence, staff empowerment, and supply chain optimization. In January, during an earnings call, Albertsons CEO Susan Morris mentioned a 10% increase in basket size for customers using Ask AI. The PYMNTS Intelligence report \"Global Digital Shopping Index: The AI-Powered Shopper Has Arrived\" revealed that 47% of online shoppers use AI during their most recent purchase. Instacart, an online grocery marketplace, discovered that orders with its AI assistant tend to be larger than typical orders. The assistant helps users build a cart for a specific meal, learn favorite brands, and identify sale items. Early results show consumers find the assistant helpful and utilize it for weekly shopping.",
  "summary": "Grocery retailer Albertsons Companies found that the customers who begin using its artificial intelligence-powered online shopping experience make larger purchases almost immediately, Jill Pavlovich, senior vice president of digital shopping experiences at Albertsons, told The Wall Street Journal in a report published Monday (Aug. 17). Albertsons has seen the average order value of these…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}