{
  "id": 14987627,
  "title": "The new Apple TV 4K just got its first (very small) discount",
  "url": "https://urgent.news/2026/10/16/the-new-apple-tv-4k-just-got-its-first-very-small-discount",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-16T16:02:22.000Z",
  "source": {
    "name": "The Verge",
    "slug": "the-verge",
    "url": "https://www.theverge.com/gadgets/1012962/apple-tv-4k-fourth-generation-fanttik-s1-pro-deal-sale"
  },
  "original_language": "en",
  "account": "Apple has announced its new Apple TV 4K will be available for preorder starting November 13th. The device will cost $289.99, which is $9 less than its November release price. Amazon is offering the first-ever discount on the upcoming streaming box, while Apple's smart display has seen a similar price reduction. Powered by the new A19 chip, the Apple TV 4K now supports Siri AI right out of the box, as well as far-field microphones for hands-free voice commands. Unlike previous models, this version features support for up to four HomePod speakers for improved surround sound.",
  "summary": "Earlier this week, Apple announced its new Apple TV 4K, which costs nearly twice as much as the 2022 model did at launch. Amazon is now offering the first discount on the forthcoming streaming box (coming out on November 13th), just days after discounting Apple’s new smart display for the first time. Right now, you […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "The new Apple TV 4K is $10 off at Amazon — score the 1st discount this weekend",
        "url": "https://urgent.news/2026/10/16/the-new-apple-tv-4k-is-10-off-at-amazon-score-the-1st-discount-this",
        "published": "2026-10-16T15:18:09.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}