{
  "id": 14978734,
  "title": "Terry Bradshaw’s Bourbon Business Got Sacked. Now He's Fighting Back",
  "url": "https://urgent.news/2026/10/16/terry-bradshaws-bourbon-business-got-sacked-now-hes-fighting-back",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-16T15:15:19.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/terry-bradshaw-bourbon-business-got-151519689.html"
  },
  "original_language": "en",
  "account": "Terry Bradshaw, the football legend, has a career that speaks volumes about resilience. During his 14-year stint as a quarterback for the Pittsburgh Steelers, he enjoyed four Super Bowl championships and learned that success often requires bouncing back and working with the right people. Now, more than four decades after retiring from football, Bradshaw is pivoting to the spirits industry with his own bourbon brand, Bradshaw Bourbon. Launched in 2020, the brand initially struggled due to internal issues, causing it to vanish from store shelves for about two years. Despite this setback, Bradshaw remains committed to building a sustainable business rather than focusing on rapid expansion or celebrity buyouts. He personally restocks his bourbon when he sees it's low, ensuring it remains available. Bradshaw Bourbon was born out of a charity event where Bradshaw and his wife sold a barrel of Four Roses whiskey for $100 each, donating the proceeds to Wounded Warriors. Disenchanted with the taste, they decided to create their own bourbon. After several years of tasting different blends, they settled on a six-year aged Kentucky straight bourbon with an ABV of 51.9%. Bradshaw has chosen a measured approach to revive the brand, focusing on specific states and building strong retail relationships before expanding. He acknowledges that his celebrity status helps but insists that delivering quality bourbon is what truly matters.",
  "summary": "Terry Bradshaw is rebuilding Bradshaw Bourbon after business setbacks, focusing on steady growth, family involvement and a lasting legacy beyond football.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}