{
  "id": 14978158,
  "title": "Mark Wahlberg on using AI in film ‘the right way’ and being open to an AI clone carrying on his legacy",
  "url": "https://urgent.news/2026/10/16/mark-wahlberg-on-using-ai-in-film-the-right-way-and-being-open-to-an",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-16T14:26:51.000Z",
  "source": {
    "name": "TechCrunch",
    "slug": "techcrunch",
    "url": "https://techcrunch.com/2026/10/16/mark-wahlberg-on-using-ai-in-film-the-right-way-and-being-open-to-an-ai-clone-carrying-on-his-legacy/"
  },
  "original_language": "en",
  "account": "Mark Wahlberg, a prominent figure in Hollywood, has expressed his thoughts on the use of AI in filmmaking at TechCrunch Disrupt. The actor and entrepreneur believes that AI can play a role in the industry, provided it is used appropriately. He is particularly interested in using AI to improve certain aspects of his upcoming Pete Rose biopic, specifically focusing on enhancing the stadium setting.\n\nWahlberg emphasized that AI should not replace real actors or filmmakers, but can be a valuable tool when used wisely. He drew a distinction between cutting-edge effects-driven movies, such as the first Jurassic Park or Perfect Storm, and the importance of genuine storytelling in filmmaking. The actor admitted that he might not be as passionate about effects-driven movies now, but he still recognizes the value of technological advancements in the industry.\n\nWhen asked about the possibility of creating an AI replica of himself to continue his legacy, Wahlberg expressed openness to the idea. He mentioned that it would be intriguing for his children or grandchildren to have the ability to use his likeness in future films. Additionally, Wahlberg was not averse to the idea of an AI version of his likeness starring in his animated series \"Ted\" for many years, should the demand arise.",
  "summary": "Actor and angel investor Mark Wahlberg says he's OK with using AI in filmmaking, provided it's used \"to enhance what you're doing.\"",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}