{
  "id": 14969693,
  "title": "Demand for AI experts brings deepfakes and chatbot impostors",
  "url": "https://urgent.news/2026/10/16/demand-for-ai-experts-brings-deepfakes-and-chatbot-impostors",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-16T13:30:04.000Z",
  "source": {
    "name": "Semafor",
    "slug": "semafor",
    "url": "https://www.semafor.com/article/10/16/2026/demand-for-ai-expert-brings-deepfakes-and-chatbot-impostors"
  },
  "original_language": "en",
  "account": "The demand for AI experts is surging, but so too are the imitators. Gemma Postlethwaite, CEO of expert network GLG, told Semafor that individuals claiming expertise in AI are highly sought after by investors seeking to capitalize on the AI market. However, she stressed the importance of ensuring that these experts are who they claim to be and possess the knowledge they assert.\n\nTo combat this, GLG is implementing more stringent screening and identity verification processes. This now includes conducting video interviews and posing questions that are designed to distinguish genuine human experts from AI avatars. Additionally, GLG is scrutinizing transcripts to identify instances where an expert's knowledge diverges from their stated field of expertise.\n\nPostlethwaite explained that this approach is akin to creating a \"digital fingerprint of knowledge\" for each expert. By establishing these verifiable credentials, GLG aims to build trust in the AI industry.\n\nIn an effort to enhance the quality of AI-generated content, particularly in sensitive domains, GLG is also facilitating connections between leading AI research facilities and subject-matter experts. This collaboration aims to train AI models on complex issues such as child psychiatry, where chatbots can provide support to distressed children, and fields like nuclear and biological weapons, where experts can dispel misinformation and thwart malicious actors.",
  "summary": "Expert networks are devising strategies to test for authenticity, like additional screening and ID verification with questions designed to trip up AI avatars.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}