{
  "id": 14958341,
  "title": "Kelce brothers’ $33.5M Stoney Clover Lane deal: What’s changing for New Heights merch?",
  "url": "https://urgent.news/2026/10/16/kelce-brothers-33-5m-stoney-clover-lane-deal-whats-changing-for-new",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-16T12:31:00.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/sports/nfl/news/jason-and-travis-kelce-team-up-with-33-5-million-stoney-clover-lane-as-new-heights-merchandise-gets-a-makeover/articleshow/134982932.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Jason and Travis Kelce have partnered with Stoney Clover Lane to launch a New Heights-inspired collection featuring clear stadium bags, a fanny pack, pouches and custom patches. The accessories celebrate the brothers' podcast and its 92 percenters fanbase while combining practical designs with playful details. Available through the Kelce Clubhouse, the collection coincides with the launch of its…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}