{
  "id": 14958188,
  "title": "Therapy now, payment later: Mytherapist.ng introduces financing, expands in-person sessions",
  "url": "https://urgent.news/2026/10/16/therapy-now-payment-later-mytherapist-ng-introduces-financing-expands",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-16T13:04:10.000Z",
  "source": {
    "name": "TechCabal",
    "slug": "techcabal",
    "url": "https://techcabal.com/2026/10/16/mytherapist-ng-launches-bnpl-for-therapy/"
  },
  "original_language": "en",
  "account": "Mytherapist.ng, a Nigerian online therapy platform, has introduced financing options and expanded its in-person sessions to better serve those seeking mental health care. The platform, founded by Oluwaseun-Raphael Afolayan and Dedoyin Ajayi in 2021, is undergoing a relaunch dubbed Mytherapist.ng 2.0. The new offerings aim to make therapy more accessible to Nigerians, who face significant barriers to receiving adequate mental health care.\n\nApproximately 20% of Nigerians experience a mental health condition, but fewer than 10% receive minimally adequate care. Out-of-pocket spending for health services accounted for 74.7% in 2020, according to the World Health Organisation. To address these challenges, Mytherapist.ng is partnering with healthcare financing company MyItura, which offers a payment option through its Mediloan product. Users can spread the cost of therapy sessions over time, making therapy more affordable for those who may not have the financial means to pay upfront.\n\nAdditionally, Mytherapist.ng is collaborating with Café One, a co-working network with over 30 locations in Nigeria, to offer in-person therapy sessions at selected locations. The company is taking its online therapy services offline to provide a quiet, conducive environment for therapy, which is crucial for effective treatment. Mytherapist.ng plans to expand its physical therapy offerings to other locations in Lagos and Abuja within the next two months.",
  "summary": "The offering is part of a relaunch the company calls Mytherapist.ng 2.0, which also introduces in-person sessions at Café One, a co-working network with more than 30 locations across Nigeria.",
  "key_points": [
    "Mytherapist.ng introduces financing options for therapy sessions.",
    "Platform expands in-person sessions in Nigeria's major cities.",
    "Partnership with MyItura and Café One aims to make therapy more accessible."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}