{
  "id": 14942756,
  "title": "60-Dollar-Brot: Worin liegt der Reiz, anderen beim Geldausgeben zuzusehen?",
  "url": "https://urgent.news/2026/10/16/60-dollar-brot-worin-liegt-der-reiz-anderen-beim-geldausgeben",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-16T11:10:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/mittelstand/social-media-wie-sorgt-ein-60-dollar-brot-fuer-millionen-klicks/100260286.html"
  },
  "original_language": "de",
  "account": "A seemingly ordinary Roggenmehl, Wasser und Salz Brot has become the center of attention, attracting millions of views and generating a significant amount of buzz. New York-based creator ShhhhImEating shared the experience of trying this expensive bread, which quickly went viral. Ella Kahan, under the name ChewYorkCity, showcased New York's restaurants and food trends, including this high-end Roggenmehl bread, in a video that garnered millions of views. Sabrina Carey's video about the same bread was shared widely on the platform X, accumulating over nine million views within three days. News agency Bloomberg sent a team to purchase a loaf from a premium supermarket chain and a luxury version in Soho's Rye. The bread, now the talk of the town, can be found at the bakery \"Rye\" in Soho's New York neighborhood for 60 dollars per loaf. This bread has not only become a popular item to eat but also a subject for filming, testing, and even ridiculing. The reactions to the bread have generated content for further discussions. Influencers and livestreamers have gained significant reach, media attention, and advertising revenue from this trend. The hype surrounding this single loaf of bread has created its own content economy, with the question shifting from who pays 60 dollars for this bread to who profits from others watching the process.",
  "summary": "Neun Millionen Aufrufe für ein Video über ein Brot, das kaum einer der Zuschauer kaufen würde. Ein New Yorker Roggenlaib verrät einiges über die Psychologie des Social-Media-Hypes.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Handelsblatt",
        "title": "$60 bread: What's the appeal of watching others spend money?",
        "url": "https://urgent.news/2026/10/14/60-dollar-brot-worin-liegt-der-reiz-anderen-beim-geldausgeben",
        "published": "2026-10-14T07:25:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}