{
  "id": 14940038,
  "title": "Former Wasserman talent agency set for second rebrand after Ghislaine Maxwell scandal",
  "url": "https://urgent.news/2026/10/16/former-wasserman-talent-agency-set-for-second-rebrand-after-ghislaine",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-16T11:21:50.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/former-wasserman-talent-agency-set-for-another-rebrand-after-ghislaine-maxwell-scandal/"
  },
  "original_language": "en",
  "account": "Wasserman, the talent agency, is set to undergo a second rebranding following the Ghislaine Maxwell scandal, according to recent sources. The company, which has clients such as Arsenal manager Mikel Arteta and the upcoming Nations Championship rugby competition, announced its intention to change its name shortly after adopting the name 'The.Team' earlier in the year. The company has yet to decide on a new name but is expected to reveal its new branding early next year. Founder Casey Wasserman had previously put the group up for sale after emails with convicted sex-trafficker Ghislaine Maxwell were released as part of the Epstein Files. The company has faced a client exodus, including singer Chappell Roan, who criticized the agency's moral stance in response to the scandal. Los Angeles Mayor Karen Bass called for the agency's chairman to resign, a decision the board ultimately made. However, Bass stated that the decision was unfortunate and called for a review of the agency's leadership.",
  "summary": "The agency formerly known as Wasserman is set to change its name again just months after ditching its previous moniker over its founder’s ties to Ghislaine Maxwell, City AM has learned. The global sports and celebrity group, which counts Arsenal manager Mikel Arteta and the upcoming Nations Championship rugby competition among its clients, told staff [...]",
  "key_points": [
    "Wasserman agency rebranding for second time post Ghislaine Maxwell scandal",
    "Agency clients include Arsenal's Mikel Arteta and Nations Championship",
    "Founder Casey Wasserman put agency up for sale after Maxwell emails release"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}