{
  "id": 14929438,
  "title": "Influencer marketers are leaning into FOMO to cut through the noise",
  "url": "https://urgent.news/2026/10/16/influencer-marketers-are-leaning-into-fomo-to-cut-through-the-noise",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-16T10:00:03.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/influencer-marketings-new-trend-events-fomo-2026-10"
  },
  "original_language": "en",
  "account": "Influencer marketers are increasingly relying on the fear of missing out (FOMO) to captivate audiences and stand out in a crowded digital landscape. Brands are discovering the power of in-person events to engage their most loyal fans and generate buzz. As online reach becomes more challenging, marketers are recognizing the value of these real-world interactions. At Rothy's, Substack writer Erika Veurink's viral article led to a vintage pop-up sale that attracted over 200 people, boosting foot traffic by 75% at one location. Snapple capitalized on the buzz by transforming a decommissioned Staten Island Ferry into a floating comedy club featuring celebrities Colin Jost and Pete Davidson, resulting in around 200 pieces of user-generated content. The trend of influencer marketers becoming event planners is on the rise, with 53% of marketers planning to collaborate with influencers on events by 2026, according to Linqia's annual survey. While events can provide valuable insights into a creator's audience connection and brand equity, measuring success and ensuring authenticity can be challenging.",
  "summary": "Creators ranging from Substackers to \"SNL\" stars are jumping off the screen to in-person events, and marketers can't get enough.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}