{
  "id": 14924563,
  "title": "Why young Koreans are embracing the 'rich girl' aesthetic",
  "url": "https://urgent.news/2026/10/16/why-young-koreans-are-embracing-the-rich-girl-aesthetic-14924563",
  "topic": "world",
  "section": "World",
  "published": "2026-10-16T09:57:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/southkorea/20261016/why-young-koreans-are-embracing-the-rich-girl-aesthetic"
  },
  "original_language": "en",
  "account": "A new fashion trend has taken hold among young Koreans, dubbed the \"Hyunbaek Core\" look. This aesthetic is characterized by a relaxed, effortless style that exudes quiet luxury. Named after Hyundai Department Store, the Hyunbaek Core aesthetic is described as the look of a wealthy young woman who has nothing left to buy, even when shopping at a department store.\n\nThe Hyunbaek Core aesthetic is distinct from previous fashion trends like ballet core and poet core. While those styles drew inspiration from pa, this new trend emphasizes a more understated and relaxed approach to luxury. It seeks to convey economic ease through high-end materials like silk or cashmere, rather than relying on flashy designer logos to make a statement.\n\nHyunbaek Core embraces the idea of quiet luxury, which subtly expresses wealth through carefully chosen, high-quality fabrics. The trend is marked by a clean, effortless aesthetic that feels relaxed and modern. It represents a shift in the way young Koreans view luxury fashion, with an emphasis on understated elegance and subtlety over overt displays of wealth.",
  "summary": "“The style of a rich girl who has nothing left to buy, even when she goes shopping at a department store.” That is how social media users have described “Hyunbaek core,” a new trend that has recently emerged among people in their 20s and 30s. The term combines “Hyunbaek,” a shortened name for Hyundai Department Store, with “core,” which refers to the defining concept or aesthetic of a style. The…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Why young Koreans are embracing the 'rich girl' aesthetic",
        "url": "https://urgent.news/2026/10/16/why-young-koreans-are-embracing-the-rich-girl-aesthetic",
        "published": "2026-10-16T09:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}