{
  "id": 14895219,
  "title": "Shah Rukh Khan to launch Indian music festival UNIFYD in Abu Dhabi",
  "url": "https://urgent.news/2026/10/16/shah-rukh-khan-to-launch-indian-music-festival-unifyd-in-abu-dhabi-14895219",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-16T06:52:17.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/arts-culture/music-stage/2026/10/16/shah-rukh-khan-to-launch-indian-music-festival-unifyd-in-abu-dhabi/"
  },
  "original_language": "en",
  "account": "Bollywood icon Shah Rukh Khan is set to launch a groundbreaking music festival named UNIFYD in Abu Dhabi next year. The inaugural event is scheduled for March 20 at Etihad Live on Yas Island, featuring a lineup of over 15 artists spanning Hindi film music and Punjabi music, along with several stages dedicated to showcasing Indian music and culture. D Yavol Live and District are the producers, collaborating with Abu Dhabi's Department of Culture and Tourism and Miral. Khan will take on the role of artistic director, emphasizing the festival's ability to unite India's greatest musical talents on a single stage. Among the first acts announced are Arijit Singh, Karan Aujla, and Sonu Nigam, who will perform a special set, marking his inaugural appearance at a music festival. Following its debut in Abu Dhabi, organizers plan to expand UNIFYD to other cities and international markets, capitalizing on Indian music's already global popularity. Bunty Singh, co-founder of D’Yavol Live, highlights the festival's significance in bringing together artists of this caliber. Ticket sales will be exclusive to the District app, commencing at 10.30am on October 20. Pricing details have yet to be disclosed.",
  "summary": "Bollywood superstar Shah Rukh Khan is launching a new music festival, UNIFYD, to be held in Abu Dhabi next year. Top Indian singers Arijit Singh, Karan Aujla and Sonu Nigam are among the first names announced on the line-up. The inaugural event is to take place on March 20 at Etihad Live on Yas Island. It is to bring together more than 15 artists across several stages for a one-day programme…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National UAE",
        "title": "Shah Rukh Khan to launch Indian music festival UNIFYD in Abu Dhabi",
        "url": "https://urgent.news/2026/10/16/shah-rukh-khan-to-launch-indian-music-festival-unifyd-in-abu-dhabi",
        "published": "2026-10-16T06:52:17.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}