{
  "id": 14891233,
  "title": "Shah Rukh Khan to launch Indian music festival UNIFYD in Abu Dhabi",
  "url": "https://urgent.news/2026/10/16/shah-rukh-khan-to-launch-indian-music-festival-unifyd-in-abu-dhabi",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-16T06:52:17.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/arts-culture/music-stage/2026/10/16/shah-rukh-khan-to-launch-indian-music-festival-unifyd-in-abu-dhabi/"
  },
  "original_language": "en",
  "account": "Bollywood megastar Shah Rukh Khan is set to unveil a groundbreaking Indian music festival called UNIFYD, scheduled to take place in Abu Dhabi next year. The headline act for the inaugural event is the March 20 show at Etihad Live on Yas Island, with over 15 artists taking the stage across multiple venues for a day-long celebration of Indian music and culture. Khan, renowned for his storytelling prowess on screen, will oversee the festival's artistic direction and creative vision. Describing music as a powerful force, the actor believes UNIFYD will unite India's top talent in a unique and spectacular showcase. Top names on the bill include Arijit Singh, Karan Aujla, and Sonu Nigam, with Nigam performing a special set at the event. The festival aims to bring together the best of Hindi film music and Punjabi music, with more artists to be revealed as the line-up solidifies. Organizers envision expanding UNIFYD to other cities and international markets following its debut in Abu Dhabi. Tickets for the event will be available exclusively through the District app, with general sale set to launch on October 20 at 10:30 AM.",
  "summary": "Bollywood superstar Shah Rukh Khan is launching a new music festival, UNIFYD, to be held in Abu Dhabi next year. Top Indian singers Arijit Singh, Karan Aujla and Sonu Nigam are among the first names announced on the line-up. The inaugural event is to take place on March 20 at Etihad Live on Yas Island. It is to bring together more than 15 artists across several stages for a one-day programme…",
  "key_points": [
    "Bollywood star Shah Rukh Khan launching UNIFYD festival in Abu Dhabi.",
    "Inaugural event on March 20 at Etihad Live with 15+ artists.",
    "Features Arijit Singh, Karan Aujla, Sonu Nigam among top performers."
  ],
  "editors_take": "Leveraging his massive global influence, Shah Rukh Khan is positioning Abu Dhabi as a central hub for a new international touring model that merges Hindi and Punjabi musical traditions.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National Business",
        "title": "Shah Rukh Khan to launch Indian music festival UNIFYD in Abu Dhabi",
        "url": "https://urgent.news/2026/10/16/shah-rukh-khan-to-launch-indian-music-festival-unifyd-in-abu-dhabi-14895219",
        "published": "2026-10-16T06:52:17.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}