{
  "id": 14884073,
  "title": "Apple CEO John Ternus Calls Rival Foldables 'Cheap & Crappy' As iPhone Duo Pre-Orders Open",
  "url": "https://urgent.news/2026/10/16/apple-ceo-john-ternus-calls-rival-foldables-cheap-crappy-as-iphone",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-16T05:31:55.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/tech/apple-ceo-john-ternus-calls-rival-foldables-cheap-crappy-as-iphone-duo-pre-orders-open"
  },
  "original_language": "en",
  "account": "Apple's CEO, John Ternus, has commented on rival foldable phones, calling them cheap and crappy. This remark was made in an interview for Apple's Best Inventions of 2026 issue. Ternus explained that the early foldables he encountered in the 2010s were not impressive, often being fragile and lacking in functionality due to a prominent crease in the display. His comments specifically refer to those early attempts and not all foldables currently available.\n\nYears of development, Apple's interest in foldable technology dates back more than a decade. Ternus and five other Apple engineers filed a patent application for foldable electronic devices in 2011, focusing on components such as batteries and circuit boards. They believed that OLED displays would eventually become flexible. However, Apple chose not to rush into the market, addressing the durability concerns and visible crease issues that plagued early foldables.\n\nTo improve the foldable experience, Apple developed a new display engine with advancements in their own silicon, aimed at creating a more fluid transition between the inner and outer screens. They also adjusted iOS for the foldable form, relocating key controls to the right side of the interface for easy thumb access. The iPhone Duo, Apple's first foldable phone, is set to launch in India starting at Rs. 2,99,900. Pre-booking opens on October 16, with sales beginning on October 23 through various Apple channels.",
  "summary": "Apple chief executive John Ternus has said that earlier foldable phones from other companies felt 'cheap and crappy', explaining why Apple waited years before launching its own, the iPhone Duo. He made the remark in an interview, which features him on the cover of its Best Inventions of 2026 issue. The Duo starts at Rs. 2,99,900 in India, with pre-booking opening today at 5.30pm IST. What did…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}