{
  "id": 14864351,
  "title": "Heytea partners with musician LISA for global beverage launch",
  "url": "https://urgent.news/2026/10/16/heytea-partners-with-musician-lisa-for-global-beverage-launch",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-16T04:15:50.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/heytea-partners-with-musician-lisa-for-global-beverage-launch-162957.html"
  },
  "original_language": "en",
  "account": "On October 15, 2026, global pop sensation LISA teamed up with heytea, the creator of New-Style tea, to launch a groundbreaking beverage collaboration. The partnership brings heytea's Mango Coconut Sticky Rice drink to stores in mainland China, Hong Kong, Macao, and beyond. Alongside the drink, fans will enjoy LISA's unique artwork and exclusive merchandise in limited-edition packaging.\n\nLISA's passion for heytea is well-known, as she has frequently shared her love for the brand on social media platforms. Her 2025 Instagram post featuring a Mango Coconut Blue drink garnered over 6.7 million likes. During BLACKPINK's London tour in 2025, her photo with a Cloud Coconut Blue drink from an international market exclusive store further fueled online excitement.\n\nThis collaboration marks a significant milestone for heytea, which first launched its Mango Coconut Sticky Rice drink in China in 2021. The beverage has since become a seasonal favorite, particularly around the Dragon Boat Festival, and is prepared daily at heytea stores by hand. The drink features a delightful blend of smooth mango-coconut slush and mango pieces over coconut sticky rice, a testament to heytea's commitment to quality and authenticity.\n\nThe campaign highlights LISA's artistic flair, with original illustrations in heytea's signature playful hand-drawn style. These illustrations adorn limited-edition packaging and a range of merchandise, creating a cohesive and engaging fan experience. Previous collaborations with heytea include Alexander Wang, Sandy Liang, Yayoi Kusama, POP MART, and Wicked, showcasing the brand's ability to connect with diverse audiences.\n\nHeytea, with its presence in over 120 international stores across major cities like New York, Los Angeles, London, Toronto, Sydney, Melbourne, and Bangkok, continues to break boundaries and redefine tea culture. By merging tea with personal style, self-expression, and city life, heytea has established itself as a global language, bridging gaps and connecting a new generation across borders and cultures.",
  "summary": "Beverage chain heytea collaborated with musician LISA to launch a mango coconut drink across retail outlets in China and Hong Kong",
  "key_points": [
    "LISA collaborates with heytea on global beverage launch.",
    "Mango Coconut Sticky Rice drink debuts in China and beyond.",
    "Exclusive limited-edition packaging features LISA's artwork."
  ],
  "editors_take": "Leveraging a global pop icon's massive social media influence transforms a seasonal beverage into a cross-border cultural event that strengthens the brand's connection to a new generation of international fans.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}