{
  "id": 14864091,
  "title": "Ruggable’s new ad spend strategy shifts focus to ShopMy creators",
  "url": "https://urgent.news/2026/10/16/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-16T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Ruggable is shifting its marketing strategy away from its traditional direct-to-consumer playbook, which relied on heavy spending on Meta to drive conversions. According to Digiday, the company is moving away from this model as digital advertising costs increase and performance declines. Lauren Sherman-Kaud, Ruggable’s chief marketing and creative officer, stated that the focus over the last 18 months has been on the idea that what brought the company to its current position will not be enough to reach its future goals.\n\nSince last August, Ruggable has redirected approximately 10% of its total spend from performance channels like Meta into brand channels, including connected television and influencers. Digiday reports that the company plans to increase this brand-focused spending by an additional 15% to 20% next year. The chief marketing officer did not provide a specific dollar amount for the brand's marketing budget.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Digiday",
        "title": "Ruggable’s new ad spend strategy shifts focus to ShopMy creators",
        "url": "https://urgent.news/2026/10/16/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators-14864411",
        "published": "2026-10-16T04:01:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}