{
  "id": 1480999,
  "title": "Promoting Music Is Expensive – Lord Paper",
  "url": "https://urgent.news/2026/08/17/promoting-music-is-expensive-lord-paper",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-17T12:44:58.000Z",
  "source": {
    "name": "Daily Guide Network",
    "slug": "daily-guide-network",
    "url": "https://dailyguidenetwork.com/promoting-music-is-expensive-lord-paper/"
  },
  "original_language": "en",
  "account": "Ghanaian Soul, Afrobeats and Hip Hop artist Lord Paper has revealed that promoting music is an expensive endeavor. On a recent episode of Ekwanso Dwoodwoo, hosted by Nana Romeo, the musician explained that reaching a wider audience requires substantial financial investment. He lamented that compared to the past, when promotion could be achieved by visiting just a couple of radio stations, today's artists must shell out significant amounts of money to influencers and promoters.\n\nLord Paper reminisced about his early days of promoting his music. Back then, he could visit Okay FM and a few other radio stations, and the rest would follow and play his songs. However, in today's digital age, if an artist opts to use influencers, the costs can skyrocket. A single influencer can demand around GH¢20,000, and using five of them could cost up to GH¢100,000. This level of expenditure, according to Lord Paper, is prohibitively expensive for many musicians.",
  "summary": "Lord Paper Ghanaian Soul, Afrobeats and Hip Hop musician Michael Takyi-Frimpong, known in showbiz as Lord Paper, has disclosed that music promotion is expensive. Speaking on Ekwanso Dwoodwoo hosted Read More... The post Promoting Music Is Expensive – Lord Paper appeared first on DailyGuide Network .",
  "key_points": [
    "Promoting music is an expensive endeavor for Ghanaian artists",
    "Influencers demand around GH¢20,000 each for promotion",
    "Costs can reach up to GH¢100,000 for using five influencers"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}