{
  "id": 14808343,
  "title": "Cheaper essentials for military personnel, veterans at Pernama",
  "url": "https://urgent.news/2026/10/15/cheaper-essentials-for-military-personnel-veterans-at-pernama",
  "topic": "world",
  "section": "World",
  "published": "2026-10-15T22:40:15.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/news/nation/2026/10/1556509/cheaper-essentials-military-personnel-veterans-pernama"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR: The Defence Ministry has launched a new initiative to provide military personnel and veterans with discounted prices on essential goods throughout the year, according to Defence Minister Datuk Seri Mohamed Khaled Nordin. The Harga Istimewa, Tentera Sejahtera (HITS) program will offer discounts of up to 30 percent on 308 items at all 80 Pernama outlets across the country. This initiative is part of the broader efforts to improve the welfare of military personnel, focusing on reducing daily expenses for military families. Pernama will play a crucial role in offering goods at truly affordable prices, even lower than retail prices, said Khaled after launching HITS at Pernama Kem Terendak in Melaka. The minister emphasized the importance of military personnel supporting Pernama, as the higher the sales, the better the returns for the armed forces.",
  "summary": "Your browser does not support the audio element.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}