{
  "id": 14804712,
  "title": "Majid Al Futtaim says AI influences 9% of customer transactions as it develops 15-minute deliveries",
  "url": "https://urgent.news/2026/10/15/majid-al-futtaim-says-ai-influences-9-of-customer-transactions-as-it",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-15T22:15:03.000Z",
  "source": {
    "name": "Arabian Business",
    "slug": "arabian-business",
    "url": "https://www.arabianbusiness.com/business/retail/majid-al-futtaim-says-ai-influences-9-of-customer-transactions-as-it-develops-15-minute-deliveries"
  },
  "original_language": "en",
  "account": null,
  "summary": "Majid Al Futtaim CEO Ahmed Galal Ismail announced at the Sharjah Investment Forum that AI agents currently influence 9 per cent of the company's customer transactions. According to Gulf News, these agents assist with tasks such as recommending products, nudging choices, or steering purchases. Ismail expects the size of the AI agent workforce to eventually match the company's office-based staff.\n\nThe retailer's online shopping now accounts for 25 per cent of its retail business, according to both Arabian Business and Gulf News. Ismail noted a growing demand for services like groceries and entertainment to be delivered to homes.\n\nAddressing the integration of technology and staff, Ismail proposed a concept called \"integrative intelligence,\" which combines analytics, empathy, insight, and intuition with agentic AI. He emphasized that companies should treat data assets, algorithms, and agents as intellectual capital that requires the same care as financial and human capital.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Majid Al Futtaim CEO: Treat AI like financial capital",
        "url": "https://urgent.news/2026/10/14/majid-al-futtaim-ceo-treat-ai-like-financial-capital",
        "published": "2026-10-14T13:45:29.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}