{
  "id": 14797452,
  "title": "How Perelel Built a $100 Million Business by Refusing to Stay in a Niche",
  "url": "https://urgent.news/2026/10/15/how-perelel-built-a-100-million-business-by-refusing-to-stay-in-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T21:32:01.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/divya-bhardwaj/perelel-100-million-womens-health-brand-expansion/91419554"
  },
  "original_language": "en",
  "account": null,
  "summary": "It started with prenatal vitamins. Six years later, a strategic expansion into powders, protein, and full-lifecycle health has the brand hitting major profitability.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}