{
  "id": 14745337,
  "title": "Shane Gillis’s SNL Joke Sparked Massive Backlash. Why Outrage Is a Dangerous Business Strategy",
  "url": "https://urgent.news/2026/10/15/shane-gilliss-snl-joke-sparked-massive-backlash-why-outrage-is-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T16:40:28.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/michael-tasner/shane-gillis-snl-backlash-outrage-marketing-strategy/91420456"
  },
  "original_language": "en",
  "account": null,
  "summary": "From SNL’s total silence to viral outrage. Why chasing cheap attention is trading the only asset a business can’t quickly rebuild: trust.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}