{
  "id": 14728613,
  "title": "Apple SVP Greg Joswiak: ‘We don’t feel threatened’ by OpenAI hardware plans",
  "url": "https://urgent.news/2026/10/15/apple-svp-greg-joswiak-we-dont-feel-threatened-by-openai-hardware",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-15T15:05:02.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/10/15/apple-svp-greg-joswiak-we-dont-feel-threatened-by-openai-hardware-plans/"
  },
  "original_language": "en",
  "account": "In a recent interview with TIME, Apple's Senior Vice President of Worldwide Marketing, Greg Joswiak, addressed concerns regarding hardware threats from OpenAI and the overall AI landscape. Joswiak emphasized that Apple does not feel threatened by these developments, attributing their confidence to the seamless integration of hardware, software, and services that defines Apple's product ethos.\n\nThe interview highlighted Apple's deliberate focus on creating a personalized and privacy-preserving AI experience aimed at everyday users, rather than chasing superintelligence. Joswiak clarified that while they appreciate the efforts of the \"lunatic fringe\" in Silicon Valley, their primary target is the everyday person. This distinction between Apple's approach and the ambitions of OpenAI was underscored by Joswiak.\n\nApple's strategic move to train its own AI models, although not at the cutting edge of technology, positions the company as a defender against potential threats from AI advancements. Apple executives, including Ternus, remain unconcerned about these concerns, as they believe they are building a product that will genuinely benefit ordinary people, as opposed to merely captivating the interests of a select few in the tech industry.",
  "summary": "Today in a new story at TIME , the publication interviewed CEO John Ternus but also spoke to Greg “Joz” Joswiak, Apple’s SVP of Worldwide Marketing, who addressed the “lunatic fringe” of AI in Silicon Valley, hardware threats from OpenAI, and more. more…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "AppleInsider",
        "title": "OpenAI swears it won't use the Apple trade secrets it seemingly admits it has",
        "url": "https://urgent.news/2026/10/15/openai-swears-it-wont-use-the-apple-trade-secrets-it-seemingly-admits",
        "published": "2026-10-15T10:27:38.000Z"
      },
      {
        "outlet": "Egypt Independent",
        "title": "OpenAI accuses former employee of leaking intel on AI device to Apple",
        "url": "https://urgent.news/2026/10/15/openai-accuses-former-employee-of-leaking-intel-on-ai-device-to-apple",
        "published": "2026-10-15T13:00:39.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}