{
  "id": 14726168,
  "title": "Consumer goods giants step up ad intensity as other big spenders pull back: report",
  "url": "https://urgent.news/2026/10/15/consumer-goods-giants-step-up-ad-intensity-as-other-big-spenders-pull",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T14:48:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/consumer-goods-giants-step-up-ad-intensity-as-other-big-spenders-pull-back/833102/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}