{
  "id": 14714645,
  "title": "The Real Reason Most AI Social Tools Are Useless (or a Liability) for Brands",
  "url": "https://urgent.news/2026/10/15/the-real-reason-most-ai-social-tools-are-useless-or-a-liability-for",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-15T14:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/jason-mitchell/ai-social-media-marketing-tools-limitations/91419423"
  },
  "original_language": "en",
  "account": null,
  "summary": "AI is marketers’ latest obsession. But on social, it’s often the wrong tool for the job",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}