{
  "id": 14700828,
  "title": "Ahead of the elections political parties spend millions on billboards - but do they win votes?",
  "url": "https://urgent.news/2026/10/15/ahead-of-the-elections-political-parties-spend-millions-on-billboards",
  "topic": "world",
  "section": "World",
  "published": "2026-10-15T13:00:00.000Z",
  "source": {
    "name": "IOL",
    "slug": "iol",
    "url": "https://iol.co.za/thepost/news/2026-10-15-ahead-of-the-elections-political-parties-spend-millions-on-billboards-but-do-they-win-votes/"
  },
  "original_language": "en",
  "account": null,
  "summary": "With election season in the air, political parties have seized every opportunity to put out their big and bold messages and strategically positioned billboards is one of popular mediums used.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}