{
  "id": 14693964,
  "title": "Tesla set to unveil next-generation Roadster sports EV after years of delays",
  "url": "https://urgent.news/2026/10/15/tesla-set-to-unveil-next-generation-roadster-sports-ev-after-years-of-14693964",
  "topic": "world",
  "section": "World",
  "published": "2026-10-15T11:56:03.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today",
    "url": "https://www.freemalaysiatoday.com/category/business/2026/10/15/tesla-set-to-unveil-next-generation-roadster-sports-ev-after-years-of-delay"
  },
  "original_language": "en",
  "account": "Tesla is about to unveil its next-generation Roadster sports EV, a high-performance vehicle expected to serve as the company's new flagship model. The electric sports car, priced at $200,000, has been in development for nearly nine years since the first prototype was shown in 2017 and deliveries were initially expected to commence in 2020. The car's price remains unchanged at $50,000 per reservation. However, Tesla's CEO Elon Musk has downplayed the importance of the Roadster to the company's financials, describing it as a \"small potato situation\" that won't significantly impact the company's finances.\n\nDespite this, the Roadster carries significant symbolic weight for Tesla, as the company currently lacks a halo car, a high-performance luxury vehicle designed to showcase its engineering and technology. Morningstar analyst Seth Goldstein noted that the Roadster will be Tesla's new halo car. Musk initially set expectations in 2017 for a four-seat Roadster capable of traveling 1,000km on a single charge, and in 2024, he posted on X that the car had been redesigned.\n\nThe new Roadster is expected to accelerate from 0 to 100km/h in less than a second, with Tesla collaborating with SpaceX on its development. Analysts expect Tesla to sell around 2,000 Roadsters annually, a fraction of the 1.6 million vehicles the company sold last year. The original Roadster, released in 2008 and on sale until 2012, was Tesla's first-ever electric vehicle, featuring a Lotus Elise chassis and helping change the world's perception of what an electric vehicle could be. The focus on the Roadster comes amidst a shift in Tesla's priorities towards artificial intelligence-led self-driving technology and robotics, away from traditional car manufacturing. This year, Tesla ceased selling Model S and X vehicles to focus on the production of its Optimus humanoid robots. The Roadster event is scheduled to begin at 8:55pm today at a SpaceX test site in McGregor, Texas.",
  "summary": "Analyst expects Tesla to sell around 2,000 Roadsters a year, a fraction of the 1.6 million vehicles it sold last year.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "Tesla set to unveil next-generation Roadster sports EV after years of delays",
        "url": "https://urgent.news/2026/10/15/tesla-set-to-unveil-next-generation-roadster-sports-ev-after-years-of",
        "published": "2026-10-15T11:56:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}