{
  "id": 14689583,
  "title": "El reto del lujo europeo: mantener el talento artesano, crecer e innovar",
  "url": "https://urgent.news/2026/10/15/el-reto-del-lujo-europeo-mantener-el-talento-artesano-crecer-e-innovar",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T11:35:56.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/luxury-forum/2026/10/15/6ad07f88e5fdeae8308b4581.html"
  },
  "original_language": "es",
  "account": "The European luxury sector faces a challenge in preserving skilled artisans while simultaneously expanding and innovating. Experts agree that luxury brands must grow to remain relevant in the global market, as this industry is a heterogeneous sector encompassing personal luxury items, cars, jewelry, hotels, restaurants and other experiences. Luxury is a form of aspiration that brings happiness, particularly in the Spanish case where quality and passion in product delivery are emphasized.\n\nAccording to Comit� Colbert's CEO, Benedict Pinay, luxury has three dimensions: rational, emotional, and relational. The rational aspect revolves around excellence, raw materials, and craftsmanship; the emotional dimension is linked to the stories that luxury houses tell and the experiences consumers want to see in the future; while the relational dimension involves purchasing luxury items to display status and wealth. Helen Brocklebank, Walpole British Luxury's deputy CEO, adds that luxury is a successful business with numerous stable and secure jobs, contributing to cultural heritage.\n\nEurope's high-end sector represents 5% of the GDP and generates €985 billion annually, accounting for 70% of the global market share. Projections suggest growth of 2-4% in 2026 and 2027. European luxury is a formidable competitor, offering an attractive proposition to global consumers, which adds to its importance.\n\nDespite luxury being primarily about desires, it is also a tangible industry. Stefania Lazzaroni, Walpole British Luxury's deputy CEO, emphasizes that luxury is an ecosystem, comparable to Silicon Valley, providing jobs and supporting the supply chain. In Spain, preserving the artisan tradition is crucial, as it creates local jobs and prevents the country's demographic decline. The challenge is to maintain these traditional skills, which are essential for the luxury sector's excellence. Both Italy and Europe must strive to preserve their unique artisanal skills and industries while embracing innovation and new technologies. Luxury businesses must adopt technology as a tool to drive innovation, as many successful brands were founded on technical innovations.",
  "summary": "Las expertas coinciden en que este segmento tiene una ventaja competitiva por su legado y tradición, pero avisan de que las marcas deben aumentar su dimensión para seguir siendo relevantes en el mercado global. Leer",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}