{
  "id": 14669521,
  "title": "Stop Chasing a Bigger Audience Until You Ask This One Brutal Question",
  "url": "https://urgent.news/2026/10/15/stop-chasing-a-bigger-audience-until-you-ask-this-one-brutal-question",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T10:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/victoria-watters/audience-growth-strategy-risk/91417829"
  },
  "original_language": "en",
  "account": null,
  "summary": "More revenue doesn’t always mean a healthier brand. Inside the Wharton research on why growth plans routinely overlook what new customers change for old ones.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}