{
  "id": 14668239,
  "title": "Human by Design: BPG Group celebrates 30 Years of creativity in an AI era",
  "url": "https://urgent.news/2026/10/15/human-by-design-bpg-group-celebrates-30-years-of-creativity-in-an-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-15T10:13:56.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/gn-focus/company-news/human-by-design-bpg-group-celebrates-30-years-of-creativity-in-an-ai-era-1.500711623"
  },
  "original_language": "en",
  "account": null,
  "summary": "BPG Group, an integrated marketing communications agency and member of the global WPP network, celebrated its 30th annual offsite with the theme 'Human by Design' in Dubai. In an industry increasingly shaped by AI, the event aimed to emphasize the importance of human ingenuity, creativity, and instincts in crafting meaningful connections and powerful communications. The three-day gathering, held at JA Hatta Fort Hotel, brought together industry leaders to discuss how AI is transforming the agency landscape and the critical role of human intelligence in harnessing this technology. BPG's CEO, Avi Bhojani, emphasized the agency's pride in its 30-year history of fostering innovative, client-centric deliverables, highlighting that it is the collective experience, cultural intelligence, and creative instincts of its people that set it apart.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}