{
  "id": 14668014,
  "title": "Taobao rolls out AI try-ons, new discovery feature and better delivery for overseas shoppers",
  "url": "https://urgent.news/2026/10/15/taobao-rolls-out-ai-try-ons-new-discovery-feature-and-better-delivery",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-15T09:39:05.000Z",
  "source": {
    "name": "Malay Mail",
    "slug": "malay-mail-malaymail",
    "url": "https://www.malaymail.com/news/life/2026/10/15/taobao-rolls-out-ai-try-ons-new-discovery-feature-and-better-delivery-for-overseas-shoppers/239231"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR, Oct 15 — Chinese e-commerce giant Taobao has rolled out a range of enhancements to its cross-border shopping services, focusing on making it easier for overseas customers to discover products from China, with greater emphasis on quality and personal preferences. The company announced several new features, including a \"DISCOVER\" channel, AI-powered shopping tools, and improved delivery options.\n\nOne of the key additions is the \"DISCOVER\" channel, which showcases curated products across 15 categories such as fashion, furniture, toys, stationery, and pet supplies. This feature, currently exclusive to the Chinese-language version of the Taobao app, utilizes personalized recommendations to introduce shoppers to brands and products based on their interests. Taobao claims that the channel currently features over 4,000 original-brand stores and six million products from its extensive catalogue of more than three billion items available for cross-border purchases.\n\nIn addition to the \"DISCOVER\" channel, Taobao has also developed AI and human-assisted selection systems to identify premium products. These systems help filter through the vast catalogue to provide customers with a curated selection of items.\n\nThe company is also enhancing its AI shopping tools, which now include virtual clothing try-ons, digital makeup previews, and augmented reality features that enable customers to visualize how furniture might fit in their homes. Taobao's general manager, Ye Tian, highlighted that these upgrades reflect the shifting preferences of overseas shoppers, who are increasingly seeking more value than just low prices. In fact, the number of cross-border shoppers spending over RM300 per order during Taobao's 2025 Double 11 shopping festival increased by 10% year-on-year.\n\nFurthermore, Taobao is upgrading its international delivery services to provide greater transparency and protection for customers. This includes parcel tracking, compensation for lost or damaged items, and more straightforward return arrangements in select markets. The company also plans to introduce over 30 AI-powered lifestyle advisers, covering topics such as fashion styling and baking, as well as partnering with Chinese actor Zhang Linghe to promote the refreshed shopping experience during this year's Double 11 festival.",
  "summary": "KUALA LUMPUR, Oct 15 — Chinese e-commerce platform Taobao has introduced a series of upgrades to its cross-border...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}