{
  "id": 14667310,
  "title": "De la F1 al Mutua Open: el negocio que mueve el deporte prémium en Madrid",
  "url": "https://urgent.news/2026/10/15/de-la-f1-al-mutua-open-el-negocio-que-mueve-el-deporte-premium-en",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T10:06:10.000Z",
  "source": {
    "name": "Expansion ES",
    "slug": "expansion-es",
    "url": "https://www.expansion.com/luxury-forum/2026/10/15/6ad09b23e5fdea2a328b4588.html"
  },
  "original_language": "es",
  "account": "José Vicente de los Mozos and Gérard Tsobanian underscore the potential of major sports events to attract investment, tourism, and luxury brands. Formula 1 in Madrid exceeded economic expectations in its inaugural year, while tennis prepares for expansion. The roar of single-seaters and the impact of a tennis ball serve as more than just sports spectacles in Madrid. Behind them lies a business that draws visitors, mobilizes companies, and turns hospitality zones into meeting places for brands and consumers. This has been championed by José Vicente de los Mozos, president of the IFEMA Madrid Executive Committee, and Gérard Tsobanian, executive director of the Mutua Madrid Open during the EXPANSION Luxury Forum, attended by Circle Fortuny and Fuera de Serie, among others, with support from Puig, Santander, DILS LucasFox, Radisson Hotel Group, and McKinsey & Company as knowledge partner. The Formula 1's contribution came in the form of an announcement from de los Mozos that the inaugural Spanish Grand Prix in Madrid generated an economic impact of €545 million, surpassing the initial €450 million estimate. Additionally, job projections have increased from the initially planned 8,900 to 11,000, according to the director's figures. Each euro generated by the GP has yielded a return of four euros for the Madrid economy, he assured. Moreover, de los Mozos defended that the event's success lies not only in the competition but in its ability to attract businesses, tourists, and international brands. Indeed, it drew approximately 19,000 daily visitors to hospitality spaces, including the Paddock Club, and hinted at improvements for the next edition. On the other hand, Gérard Tsobanian, executive director of the Mutua Madrid Open, announced plans to build a new stadium within the Caja Mágica complex, expanding its current facilities by 8,500 seats. This move responds to the growing demand for tickets, especially from abroad, as 40% of purchasers come from outside Spain. Furthermore, to mark the 25th anniversary of the tournament in 2027, the organization plans to renew its hospitality offerings to enhance the attendees' experience. Both directors agree that major sports events are increasingly becoming a commercial platform for luxury brands. De los Mozos highlighted their capacity to generate business contacts and draw visitors to Madrid, while Tsobanian emphasized how these spaces allow high-end firms to connect directly with affluent consumers.",
  "summary": "José Vicente de los Mozos y Gérard Tsobanian defienden el potencial de los grandes acontecimientos deportivos para atraer inversión, turismo y marcas de lujo. La Fórmula 1 en Madrid supera las expectativas económicas en su primer año mientras el tenis prepara su expansión. Leer",
  "key_points": [
    "Formula 1 in Madrid generated €545 million economic impact, exceeding initial €450 million estimate",
    "Event attracted 19,000 daily visitors to hospitality spaces, including Paddock Club",
    "Mutua Madrid Open plans to expand facilities by 8,500 seats for 2027 anniversary"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}