{
  "id": 1464074,
  "title": "Media’s future shifts from platforms to people",
  "url": "https://urgent.news/2026/08/17/medias-future-shifts-from-platforms-to-people",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-17T10:34:32.000Z",
  "source": {
    "name": "Daily Times",
    "slug": "daily-times",
    "url": "https://dailytimes.com.pk/1539643/medias-future-shifts-from-platforms-to-people/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The media landscape is changing as audiences increasingly follow trusted individuals rather than relying only on traditional organisations or major digital platforms for information and entertainment. Facebook, Instagram, YouTube, TikTok and X once dominated content distribution, but creator-led media is now reshaping how journalists, brands and audiences connect. Individual creators increasingly…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}