{
  "id": 14637999,
  "title": "Mediaset, season off to a slow start: 450 thousand viewers lost in prime time",
  "url": "https://urgent.news/2026/10/15/mediaset-stagione-partita-a-rilento-in-prima-serata-persi-450mila",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T07:04:30.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/mediaset-stagione-partita-rilento-prima-serata-persi-450mila-spettatori-AJxf3ljB"
  },
  "original_language": "it",
  "account": "Mediaset has started the season with a decline in viewership, losing almost 450,000 spectators in prime time, a 5.8% decrease compared to the same period last year. In contrast, Rai gained 582,000 viewers, a 9.4% increase. Despite still leading with 7.4 million viewers, Mediaset's advantage over Rai is dwindling, with Rai having 6.9 million viewers. Mediaset's decline is widespread, affecting its entire evening lineup, including Canale 5's preserale and Tg5 news.",
  "summary": "Mediaset resta prima, ma la stagione per il gruppo di Cologno parte con il freno tirato. Nel primo mese dopo l’estate si sono persi quasi 450mila spettatori in prima serata:...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}