{
  "id": 14609901,
  "title": "The Doorstep Decides",
  "url": "https://urgent.news/2026/10/15/the-doorstep-decides",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-15T04:00:00.000Z",
  "source": {
    "name": "Supply Chain Brain",
    "slug": "supply-chain-brain",
    "url": "https://www.supplychainbrain.com/articles/45009-the-doorstep-decides"
  },
  "original_language": "en",
  "account": null,
  "summary": "For retail and eCommerce brands, the customer experience doesn’t end at checkout. The delivery experience is often the last impression a brand makes, yet it can also be one of the parts of the customer journey it controls least.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}