{
  "id": 14603728,
  "title": "Next phase of AI about driving outcomes, not experiments: OpenAI's Pragya Misra",
  "url": "https://urgent.news/2026/10/15/next-phase-of-ai-about-driving-outcomes-not-experiments-openais",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-15T02:44:43.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/artificial-intelligence/next-phase-of-ai-about-driving-outcomes-not-experiments-openais-pragya-misra/articleshow/134955737.cms"
  },
  "original_language": "en",
  "account": "New Delhi – OpenAI's head of public policy and strategy for India, Pragya Misra, has stated that the next phase of AI will focus on delivering outcomes rather than conducting experiments. Citing Cars24, a car marketplace in India, Misra provided an example of AI being used to help sellers list their cars, resulting in a 12 per cent return of lost sellers. She emphasized that it is not just about deploying AI on a large scale but addressing specific problems and reporting results to shareholders and investors. Misra also provided an instance of an Indian healthcare company that opted to build its customer relationship management (CRM) system using OpenAI's Codex coding tool, leading to cost savings and adoption across the organization. OpenAI's mission, according to Misra, is to ensure that artificial general intelligence (AGI) benefits humanity, and they aim to make AI as accessible and affordable as electricity by reducing costs and offering data residency in India. OpenAI's models are also available on Amazon Web Services (AWS).",
  "summary": "She said it was no longer about just deploying ChatGPT at scale but about going to a company's board and CEO, asking what the hardest problems they were trying to solve were, and working with them to solve those specific problems so that they could report the results to shareholders and investors.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}