{
  "id": 14581329,
  "title": "Big Tree launches Santuari Kita for mental well-being",
  "url": "https://urgent.news/2026/10/15/big-tree-launches-santuari-kita-for-mental-well-being",
  "topic": "world",
  "section": "World",
  "published": "2026-10-15T01:00:21.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/business/corporate/2026/10/1555824/big-tree-launches-santuari-kita-mental-well-being"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR: Malaysian out-of-home advertising company Big Tree, a subsidiary of Media Prima Bhd, has introduced Santuari Kita, a campaign aimed at fostering mental well-being. As part of Ruang Rehat, the initiative prompts Malaysians to share messages of hope, encouragement, and kindness. These contributions will construct a digital garden symbolizing compassion, resilience, and emotional wellness. The campaign runs from October 10th to November 8th, and participants can submit messages through the ruangrehat.my website. Each message adds a flower to the interactive garden, representing Malaysians united in support through acts of kindness. Selected messages will feature in digital butterflies spreading words of hope, while the top 12 will be displayed on Big Tree's digital out-of-home screens. The winners receive prizes, including a water villa stay and spa packages, and cash vouchers. Big Tree's COO, Muhamad Fariz Mustafa, states that the campaign transforms the digital network into a platform for community participation, turning messages of hope and encouragement into daily inspirations. Media Prima's mental well-being initiative, Ruang Rehat, underpins Santuari Kita, encouraging Malaysians to deepen their support beyond awareness, fostering a compassionate community through shared positive experiences.",
  "summary": "KUALA LUMPUR: Big Tree, a Malaysian out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Bhd, has launched Santuari Kita, a community-driven campaign to promote mental well-being.",
  "key_points": [
    "Big Tree launches Santuari Kita campaign for mental well-being",
    "Ruah Rehat initiative encourages sharing messages of hope and kindness",
    "Top 12 messages displayed on digital screens, winners receive prizes"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}