{
  "id": 14580843,
  "title": "Why caring about climate change does not always translate into greener holidays",
  "url": "https://urgent.news/2026/10/15/why-caring-about-climate-change-does-not-always-translate-into",
  "topic": "science",
  "section": "Science",
  "published": "2026-10-15T01:20:02.000Z",
  "source": {
    "name": "Phys.org",
    "slug": "phys-org",
    "url": "https://phys.org/news/2026-10-climate-greener-holidays.html"
  },
  "original_language": "en",
  "account": "New research from the University of Portsmouth reveals that strong environmental values do not always drive environmentally conscious tourists to pay for carbon offsets during their holidays. While 63.7% of tourists with higher sustainability values were willing to pay for offsets, only 34.9% of those with moderate values shared the same sentiment. Despite expressing strong support for sustainability, more than one-third of the environmentally conscious group were unwilling to pay. This suggests that concern about climate change does not automatically translate into taking action. The study, published in the journal Sustainability, identifies four areas of sustainability values: respect for nature, social equity and solidarity, tolerance, and shared responsibility. The research suggests that businesses need to make carbon offset schemes clear, credible, and straightforward for customers to assess their environmental benefits. With new EU regulations emphasizing the credibility of sustainability claims, understanding consumer behavior and improving the environmental performance of tourism becomes crucial for the industry.",
  "summary": "Tourists who care deeply about sustainability are not necessarily willing to pay extra to reduce the environmental impact of their vacations, according to new research from the University of Portsmouth.",
  "key_points": [
    "63.7% of environmentally conscious tourists willing to pay for carbon offsets",
    "Only 34.9% of those with moderate sustainability values share same sentiment",
    "Businesses need to make carbon offset schemes clear and credible"
  ],
  "editors_take": "The gap between environmental values and actual spending suggests that tourism businesses must simplify carbon offset processes to convert consumer concern into tangible financial support for sustainability.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}