{
  "id": 14577759,
  "title": "Viant technology CFO Larry Madden sells 20,711 shares for $272,059",
  "url": "https://urgent.news/2026/10/15/viant-technology-cfo-larry-madden-sells-20-711-shares-for-272-059",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-15T01:01:07.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/viant-technology-cfo-larry-madden-sells-20711-shares-for-272059-93CH-4950356"
  },
  "original_language": "en",
  "account": "On October 13, 2026, Viant Technology Inc.'s CFO Larry Madden sold 20,711 shares of the company's Class A Common Stock. The transactions were valued at $272,059, with shares traded between $12.93 and $13.31, averaging $13.136 per share. This sale was executed under a pre-established 10b5-1 trading plan adopted by Mr. Madden on June 17, 2026. Despite Viant's shares having a strong 49.53% return over the past year, they are currently trading at $12.62, down from their 52-week high of $14.80. According to InvestingPro, Viant appears to be undervalued based on its Fair Value assessment. Following the sale, Mr. Madden directly owns 322,000 shares of Viant Technology Class A Common Stock. Viant Technology reported strong second-quarter 2026 earnings, with revenue increasing 34% to $104.3 million, surpassing analysts' expectations. Analysts have shown interest in the company, with price targets increased to $17.50 by DA Davidson and $17.00 by Citizens, driven by growth in connected TV and the potential of Viant's AI platform, Outcomes. Viant Technology also decided to cancel a planned public stock offering of 8,500,000 shares due to current market conditions, indicating a period of strategic decision-making for the company.",
  "summary": null,
  "key_points": [
    "CFO Larry Madden sold 20,711 shares of Viant Technology stock for $272,059",
    "Sale executed under pre-established 10b5-1 plan on June 17, 2026",
    "Viant Technology shares currently trading at $12.62, down from $14.80"
  ],
  "editors_take": "The execution of this sale through a pre-established trading plan signals a routine liquidation of equity rather than a sudden shift in executive sentiment regarding the company's recent growth.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}