{
  "id": 14520026,
  "title": "Your Business Name Isn’t Nearly as Important as You Think",
  "url": "https://urgent.news/2026/10/14/your-business-name-isnt-nearly-as-important-as-you-think",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T18:45:22.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/dan-furman/business-name-importance-branding-apple-amazon-nike-walmart/91419344"
  },
  "original_language": "en",
  "account": null,
  "summary": "It’s not the name that makes the business. It’s the business that makes the name.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}