{
  "id": 14515868,
  "title": "Making the case for purchase and intent data in programmatic",
  "url": "https://urgent.news/2026/10/14/making-the-case-for-purchase-and-intent-data-in-programmatic",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T18:49:24.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/sponsored/making-the-case-for-purchase-and-intent-data-in-programmatic/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s ever been. Programmatic has more data than ever, and marketers still […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}