{
  "id": 14512808,
  "title": "Epic throws shade at Steam, admits to vibe-coding the new Epic Games Launcher with AI \"to be faster than the other guy\"",
  "url": "https://urgent.news/2026/10/14/epic-throws-shade-at-steam-admits-to-vibe-coding-the-new-epic-games",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-14T18:17:03.000Z",
  "source": {
    "name": "Eurogamer",
    "slug": "eurogamer",
    "url": "https://www.eurogamer.net/epic-throws-shade-steam-vibe-coding-games-launcher-ai"
  },
  "original_language": "en",
  "account": "Epic Games is leveraging AI to speed up its new Epic Games Launcher, which aims to challenge Steam's dominance in the PC gaming market. The company's latest version of the launcher was developed using generative AI, allowing a small team to rewrite the code base and launch it more quickly. Epic's vice president and general manager, Martin Keely, acknowledged the buzz around AI usage, stating it has made the development process more efficient. The AI-first development approach is not limited to the Epic Games Launcher; it may also extend to Unreal Engine, the widely-used game development tool. While Epic admits there may be bugs in the new launcher, the company encourages users to report any issues via the \"Send Feedback\" button. This strategic move comes after a Bloomberg report suggested Epic Games is fully embracing an AI-first development pipeline, even for projects like a Marvel and Star Wars shooter.",
  "summary": "Epic Games isn't lifting its foot off the gen-AI pedal. The company behind Fortnite and Unreal Engine has now vibe-coded a new Epic Games Launcher in an attempt to outrun Steam, by far the most popular digital games marketplace on PC. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 11,
    "also_reported_by": [
      {
        "outlet": "Eurogamer",
        "title": "Epic Games reportedly delays Star Wars and Marvel shooter, as the Fortnite maker embraces \"AI-accelerated development\"",
        "url": "https://urgent.news/2026/10/12/epic-games-reportedly-delays-star-wars-and-marvel-shooter-as-the",
        "published": "2026-10-12T19:11:39.000Z"
      },
      {
        "outlet": "IGN",
        "title": "Epic Reportedly Pushing Devs to Use AI, Delays Secret Star Wars and Marvel Crossover Shooter",
        "url": "https://urgent.news/2026/10/12/epic-reportedly-pushing-devs-to-use-ai-delays-secret-star-wars-and",
        "published": "2026-10-12T19:14:03.000Z"
      },
      {
        "outlet": "Quartz",
        "title": "Epic Games is delaying its Disney shooter and mandating AI-generated code and art",
        "url": "https://urgent.news/2026/10/12/epic-games-is-delaying-its-disney-shooter-and-mandating-ai-generated",
        "published": "2026-10-12T19:30:52.000Z"
      },
      {
        "outlet": "Polygon",
        "title": "Epic Games Delays Marvel and Star Wars Crossover Game Amid Generative AI Push",
        "url": "https://urgent.news/2026/10/12/epic-games-delays-marvel-and-star-wars-crossover-game-amid-generative",
        "published": "2026-10-12T20:58:33.000Z"
      },
      {
        "outlet": "Rock Paper Shotgun",
        "title": "\"No more hand-written code\": Epic reportedly impose \"AI-first\" model on creators of new Disney shooter with Marvel and Star Wars characters",
        "url": "https://urgent.news/2026/10/12/no-more-hand-written-code-epic-reportedly-impose-ai-first-model-on",
        "published": "2026-10-12T22:29:01.000Z"
      },
      {
        "outlet": "PC Gamer",
        "title": "'Our humble goal is to survive the AI revolution' says Epic Games CEO, as its Star Wars and Marvel crossover pivots to 'AI first' development",
        "url": "https://urgent.news/2026/10/12/our-humble-goal-is-to-survive-the-ai-revolution-says-epic-games-ceo",
        "published": "2026-10-12T22:55:00.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "Fortnite-maker Epic Games makes 'huge pivot' with AI, CEO says",
        "url": "https://urgent.news/2026/10/13/fortnite-maker-epic-games-makes-huge-pivot-with-ai-ceo-says",
        "published": "2026-10-13T02:33:10.000Z"
      },
      {
        "outlet": "IOL",
        "title": "More AI slop? Fortnite-maker Epic Games makes 'huge pivot' with AI, CEO says",
        "url": "https://urgent.news/2026/10/13/more-ai-slop-fortnite-maker-epic-games-makes-huge-pivot-with-ai-ceo",
        "published": "2026-10-13T05:12:00.000Z"
      },
      {
        "outlet": "Economic Times Tech",
        "title": "Fortnite-maker Epic Games makes 'huge pivot' with AI, CEO says",
        "url": "https://urgent.news/2026/10/13/fortnite-maker-epic-games-makes-huge-pivot-with-ai-ceo-says-14131759",
        "published": "2026-10-13T05:34:31.000Z"
      },
      {
        "outlet": "Business Insider",
        "title": "Epic Games is already showing what its 'huge pivot' toward AI looks like",
        "url": "https://urgent.news/2026/10/14/epic-games-is-already-showing-what-its-huge-pivot-toward-ai-looks-like",
        "published": "2026-10-14T19:10:09.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}