{
  "id": 14492931,
  "title": "The first new sunscreen type in 25 years has arrived on US store shelves",
  "url": "https://urgent.news/2026/10/14/the-first-new-sunscreen-type-in-25-years-has-arrived-on-us-store-14492931",
  "topic": "world",
  "section": "World",
  "published": "2026-10-14T17:02:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/world/20261015/the-first-new-sunscreen-type-in-25-years-has-arrived-on-us-store-shelves"
  },
  "original_language": "en",
  "account": "WASHINGTON — For the first time in over 25 years, American consumers can now purchase a new type of sunscreen on store shelves. The U.S. Food and Drug Administration recently approved bemotrizinol, also known as BEMT, a skin-protecting chemical that has long been widely used in Europe and other regions. The first sunscreens containing this ingredient are now available in the United States, including products from renowned brands like Neutrogena. Dermatologists are excited about the introduction of BEMT as it addresses a significant market need by providing comprehensive protection similar to established sunscreen ingredients, but without the cosmetic drawbacks such as white streaking. This new chemical has extensive safety data supporting its use, including studies indicating minimal absorption into the skin, a common concern with older sun-blocking chemicals. \"It's not a completely novel ingredient that you're going to be among the first to try,\" noted Dr. Jennifer Stein, a dermatologist at NYU Langone Health. Here are the key points to consider: This innovative ingredient offers broad protection without leaving any streaks or marks. To be effective, sunscreens must still be used according to label instructions.",
  "summary": "WASHINGTON — For the first time in more than a quarter-century, Americans have a new option when shopping for sunscreen: a skin-protecting chemical that’s long been a go-to option in Europe and other parts of the world. The U.S. Food and Drug Administration approved bemotrizinol — sometimes called BEMT — in June. The first sunscreens containing it are now hitting U.S. store shelves, including…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "The first new sunscreen type in 25 years has arrived on US store shelves",
        "url": "https://urgent.news/2026/10/14/the-first-new-sunscreen-type-in-25-years-has-arrived-on-us-store",
        "published": "2026-10-14T16:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}