{
  "id": 14490131,
  "title": "Chipotle’s Ludicrously Capacious Big Ass Bag Turned Viral Customer Memes Into a Major Marketing Win",
  "url": "https://urgent.news/2026/10/14/chipotles-ludicrously-capacious-big-ass-bag-turned-viral-customer",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T16:13:42.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/olivia-bria/chipotle-big-ass-bag-marketing-campaign/91419640"
  },
  "original_language": "en",
  "account": null,
  "summary": "When fans joked about massive portions, the fast-casual giant didn’t push back—it built a three-foot luxury stunt to capture the group catering market.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}