{
  "id": 14481701,
  "title": "How LE SSERAFIM Became The Face Of Viki’s Newest Campaign",
  "url": "https://urgent.news/2026/10/14/how-le-sserafim-became-the-face-of-vikis-newest-campaign",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-14T15:30:21.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/laurasirikul/2026/10/14/how-le-sserafim-became-the-face-of-vikis-newest-campaign/"
  },
  "original_language": "en",
  "account": null,
  "summary": "LE SSERAFIM and Viki have just teamed up to launch a brand new campaign, “Viki Pass It On.” LE SSERAFIM & Viki talk about their new partnership & all the drama.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}