{
  "id": 14466621,
  "title": "Elon Musk Wanted to Go to Mars. Instead, the Eight Sleep CEO Built a $1.5B Business by Rewriting How We Sleep",
  "url": "https://urgent.news/2026/10/14/elon-musk-wanted-to-go-to-mars-instead-the-eight-sleep-ceo-built-a-1",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-14T14:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/bryan-elliott/elon-musk-wanted-to-go-to-mars-instead-the-eight-sleep-ceo-built-a-1-5b-business-by-rewriting-how-we-sleep/91418593"
  },
  "original_language": "en",
  "account": null,
  "summary": "Why a company that employs zero foam experts and makes no mattresses is changing the future of the sleep industry.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Inc.",
        "title": "The Eight Sleep CEO Built a $1.5 Billion Business by Rewriting How We Sleep",
        "url": "https://urgent.news/2026/10/14/the-eight-sleep-ceo-built-a-1-5-billion-business-by-rewriting-how-we",
        "published": "2026-10-14T14:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}